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ABOUT US

DLF Sweden is a trade association for companies that produce or import goods for resale to the grocery retail and foodservice markets in Sweden. Scroll down for a membership tariff and application form.

Mission statement
DLF creates conditions for a competitive FMCG industry* by;

  • generating business relevant knowledge
  • providing inspiring and thought-provoking meeting points
  • developing and operating effective subsidiaries and associates which deliver business value

* Companies selling durable and non-durable goods including food, beverage, personal care products, non-food, OTC’s, newspapers, tobacco and specialty items to retail and food service in Sweden.

Business-relevant knowledge
Each year, DLF Service AB invests a substantial amount of money into surveys, reports, market information, analyses and presentations covering areas of interest to our member companies. A few examples of these products, that are available free of charge to our members, are:

DLF Kundprofiler™ – Retailer profiles, providing insight into the retailers’ strategy and future priorities. Include information on company structure, business strategies, financial development, key personnel etc.

Dagligvarukartan™ – An overview of the Swedish grocery retail trade in figures.

Restaurangkartan™ – An overview of the Swedish restaurant trade in figures.

DLF Retail Index™ – Monthly sales index, measuring the sales of DLF’s member companies to the grocery retailers.

DLF Foodservice Index™ – Monthly sales index, measuring the sales of DLF’s member companies to the foodservice wholesalers.

Restaurangindex™ – Monthly restaurant sales index.

DLF Storköksindex™ – Quarterly index measuring the public sector sales by caterers and foodservice contractors in Sweden’s municipalities and counties. Subject to subscription.

DLF NEWS – newsletter about our latest reports and selected retail trade news.

DLF VD-brev – a newsletter distributed to all DLF members, mainly delivering DLF’s Managing Director’s view on the latest development in the Swedish retail and foodservice industry.

DLF Multichannel Consumer 2020 – a forecast of the Swedish grocery market, looking at how the various channels will develop in the next five years.

GfK’s annual Private Label and KPI reports.

Surveys and reports published in the last year

Sanningens ögonblick online – ”The moment of truth online”, a study on eye-tracking, monitoring online shopper behaviour.

Nordics: Five Trends Shaping Grocery Retail (IGD)

Dagligvaror Online – report on online grocery retail in Sweden. (Marketing Clinic)

The Evolution of the Physical Store. (IGD)

Måltidsvanor och köpbeteenden 2017 – report on eating habits and shopper behaviour (Marketing Clinic)

How to Trade Successfully with Online Retailers (IGD)

European Retailing Market Overviews (IGD)

Demografisk utveckling – study on the demographic development in Sweden and its impact on the grocery industry. (Marketing Clinic)

Inspiring networking arenas
DLF:s various events work as networking arenas, attracting several thousands of executives, as well as providing new inspiration, insight and an opportunity to meet colleagues and customers. A few examples are:

Stora Dagligvarudagen – the main autumn trade event co-arranged by DLF and the retailers’ organisation Svensk Dagligvaruhandel.

DLFs Årsmöte – Annual General Meeting, with world-class speakers and entertainment.

Foodservice – Annual Foodservice conference.

Innoday® – Annual all-English conference that aims to inspire, help you develop and get up to speed on the latest trends and insights on innovation, management and marketing.

DLF-luncher – Lunch talks with retailer and foodservice wholesaler CEOs.

DLF Academy
DLF also offers a number of tailor-made courses designed to meet the needs of the grocery industry:

• Digital media – Master Class focussing on digital media business development
• Negotiation skills training course
• Better business decisions with POS and loyalty card data
• Public procurement
• Competition law

Industry development
DLF, in collaboration with the retailers, initiates and carries out various industry projects which help streamline and develop the industry. This work is normally governed by the joint industry project ECR Sweden, which is headed by DLF Service AB and the retailers’ organisation Svensk Dagligvaruhandel.

Business activities
The business activities carried out alongside our trade association work include the subsidiary ClearOn, and the partly-owned Svenska Retursystem AB, GS1 Sweden plus the packaging material company Förpacknings- och Tidningsinsamlingen (FTI) which handles the recycling of packaging in accordance with the producer responsibility for packaging and packaging material introduced by the government in 1994.

Contact DLF Sweden

Membership tariff

Membership application form