Mission statement
DLF is a trade association with the purpose of promoting an efficient, innovative and sustainable FMCG industry.
Business-relevant knowledge
An array of surveys, reports, market information, analyses and presentations cover areas of interest to our member companies. A few examples of these products, that are available free of charge to our members, are:
DLF Kundprofiler™ – Retailer profiles, providing insight into the retailers’ strategy and future priorities. Include information on company structure, business strategies, financial development, key personnel etc.
Dagligvarukartan™ – An annual overview of the Swedish grocery retail trade in figures.
Restaurangkartan™ – An annual overview of the Swedish restaurant trade in figures.
Restaurangindex™ – Quarterly restaurant sales index.
DLF NEWS – newsletter about our latest reports and selected retail trade news.
DLF Marknadsutsikter – a forecast of the Swedish grocery market, looking at how the various channels will develop.
GfK’s annual Private Label and KPI reports
Inspiring events
The association’s subsidiary DLF Service AB arranges a couple of annual events that work as networking arenas and attract several hundred executives. With the breakout of the pandemic, the larger part of our events, for instance our popular lunch talks with retailer and foodservice wholesaler CEOs, moved online. Today we arrange a large number of free of charge webinars on various topics that are of great interest and value to our members.
Our physical conferences are:
Autumn Meeting – Annual top leader forum.
Foodservice – Annual Foodservice conference.
DLF Academy
DLF Service also offers a number of tailor-made courses designed to meet the needs of the grocery industry:
• Public procurement
• Competition law
• E-learning: Introduktion till dagligvarubranschen (An introduction to the FMCG trade) etc
Industry development
DLF, in collaboration with the retailers’ organisations Svensk Dagligvaruhandel and the foodservice wholesalers’ organisation Livsmedelsgrossisterna för Restaurang & Storkök, initiate and carry out various industry projects which help streamline and develop the industry.
Trade initiatives
The DLF-initiated “2025 Plastic Initiative” is a voluntary commitment and clear statement that the grocery industry in Sweden intends to push forward towards a circular economy. The goal is to make sure that the plastic consumer packaging put on the market by DLF’s member companies is recyclable by 2025. The Initiative also aims at improving the recycling grade of plastic waste in accordance with the producer responsibility for packaging (2018:1462). Read more
In order to lead the way and contribute towards achieving the goals of the 2015 international Paris climate agreement, which commits to keeping global warming well below 2 degrees, DLF Sweden’s Board of Directors launched the 2025 Transportation Initiative. In signing the initiative, the FMCG industry affirms its voluntary commitment to pursue the goal of accelerating the transition to a fossil-free transport system. The goal is that our member companies should have ended the use of fossil fuels domestically by 2025. Read more
2021 saw the start of the Matmissionen (The Food Mission) collaboration between DLF, Svensk Dagligvaruhandel and Stockholms Stadsmission which enables our member companies to donate excess products that otherwise would have gone to waste, to Matmissionen’s social supermarkets.
As one of 22 industries in the Swedish business sector, and within the scope of the national initiative Fossil Free Sweden, the Swedish fast moving consumer goods (FMCG) industry has produced our own roadmap for fossil-free competitiveness. The objective is to show how we can enhance our competitiveness by going fossil free or climate neutral. Our roadmap constitutes a support for the industry’s transformation, and shows with clear examples of links in the value chain where companies in the FMCG industry have the best opportunity to make a difference and in what way. The emphasis is on primary production, processing, packaging, transport and recycling.
Business activities
The business activities carried out alongside our trade association work include the subsidiary ClearOn, the partly-owned Svenska Retursystem AB, GS1 Sweden plus the packaging material company Swedish Plastic Recycling which offers a nationwide system for collecting and recycling of plastic packaging in Sweden to companies who have an extended producer responsibility.
Näringslivets Producentansvar (NPA) has been approved as a producer responsibility organisation (PRO) by the Swedish Environmental Protection Agency. Through strategic partnerships with selected suppliers of recycling services, including Swedish Plastic Recycling, NPA will continue to drive development towards circular and traceable material recycling. NPA offers expertise and supports you as a producer in all matters related to the producer responsibility – from design for recycling to accounting, reporting and legal requirements.
NPA is owned by the five trade associations Dagligvaruleverantörerna (DLF), Svensk Dagligvaruhandel, Svensk Handel, Sveriges Bryggerier och Sprit & Vinleverantörsföreningen (SVL). More information about NPA can be found on their website.