DLF is a trade association with the purpose of promoting an efficient, innovative and sustainable FMCG industry as well as representing the shared interests of our members.
Each year, DLF Service AB invests a substantial amount of money into surveys, reports, market information, analyses and presentations covering areas of interest to our member companies. A few examples of these products, that are available free of charge to our members, are:
DLF Kundprofiler™ – Retailer profiles, providing insight into the retailers’ strategy and future priorities. Include information on company structure, business strategies, financial development, key personnel etc.
Dagligvarukartan™ – An annual overview of the Swedish grocery retail trade in figures.
Restaurangkartan™ – An annual overview of the Swedish restaurant trade in figures.
DLF Retail Index™ – Quarterly sales index, measuring the sales of DLF’s member companies to the grocery retailers.
DLF Foodservice Index™ – Quarterly sales index, measuring the sales of DLF’s member companies to the foodservice wholesalers.
Restaurangindex™ – Quarterly restaurant sales index.
DLF NEWS – newsletter about our latest reports and selected retail trade news.
DLF VD-brev – a newsletter distributed to all DLF members, mainly delivering DLF’s Managing Director’s view on the latest development in the Swedish retail and foodservice industry.
DLF Multichannel – a forecast of the Swedish grocery market, looking at how the various channels will develop in the next five years.
GfK’s annual Private Label and KPI reports.
Surveys and reports published in the last year
Ecommerce Now and in the Future (IGD)
En digitaliserad dagligvaruhandel – Report on online grocery retail and how digitalization is likely to affect brands, campaigns, logistics, pricing, store formats and packaging. (HUI Research)
Dagligvaror Online – report on online grocery retail in Sweden. (Marketing Clinic)
Sanningens ögonblick 2.0 – ”The moment of truth 2.0”, an independent follow-up to the report ”Sanningens ögonblick online” (The moment of truth online)
European Retailing Market Overviews (IGD)
Inspiring networking arenas
DLF:s various events work as networking arenas, attracting several thousands of executives, as well as providing new inspiration, insight and an opportunity to meet colleagues and customers. A few examples are:
DLFs Årsmöte – Annual General Meeting, with world-class speakers and entertainment.
Foodservice – Annual Foodservice conference.
Innoday® – Annual all-English conference that aims to inspire, help you develop and get up to speed on the latest trends and insights on innovation, management and marketing.
DLF-luncher – Lunch talks with retailer and foodservice wholesaler CEOs.
DLF also offers a number of tailor-made courses designed to meet the needs of the grocery industry:
• Negotiation skills training course
• Better business decisions with POS and loyalty card data
• Public procurement
• Competition law
• E-learning: Introduktion till dagligvarubranschen (An introduction to the FMCG trade; only available in Swedish)
DLF, in collaboration with the retailers, initiates and carries out various industry projects which help streamline and develop the industry. This work is normally governed by the joint industry project ECR Sweden, which is headed by DLF Service AB and the retailers’ organisation Svensk Dagligvaruhandel.
The business activities carried out alongside our trade association work include the subsidiary ClearOn, and the partly-owned Svenska Retursystem AB, GS1 Sweden plus the packaging material company Förpacknings- och Tidningsinsamlingen (FTI) which handles the recycling of packaging in accordance with the producer responsibility for packaging and packaging material.